An estimate of what the company is worth. This would help the investor determine whether the price paid per share is a fair price, a good investment, or a poor investment. To value a company, an investor should consider the assets and liabilities of the company. A startup typically has few tangible assets (such as property), it typically has more intangible assets such as patents, copyrights, software, trade secrets, customer relationships and other items of growth potential. A startup typically has liabilities such as loans outstanding.